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(PRWEB) January eight, 2004

Boncafé Launches Imported Brazilian Immediate Coffee

There can be no doubt that ThailandÂ’s acceptance appreciation of coffee has grown significantly in the last number of years. Almost everywhere you turn in Bangkok there is a new coffee shop – even along the highways top to upcountry. Obviously the most enjoyable new growth this year will be the arrival of Boncafé Brazilian in your favored supermarket. This new initiative by ThailandÂ’s top supplier of coffee products and coffee brewing gear is a all-natural extension of the amazing growth the firm has evidenced in the previous five a long time.

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Boncafé Brazilian Freeze Dried Gold Instant Coffee will appeal to customers who will need comfort and still want to appreciate the really finest gourmet coffee. This new Immediate coffee is imported by Boncafé directly from Brazil, internationally well-known for its coffee merchandise, exclusively for Thai shoppers.

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For Boncafé, Thailands foremost supplier of roast and ground gourmet coffee to the hospitality meals and beverage industry this is the companyÂ’s 1st quick coffee item. Earlier Boncafé targeted on products requiring coffee devices to brew coffee – now Boncafé Brazilian Freeze Dried Gold Prompt Coffee will entice a whole new range of customers searching for comfort and the best in gourmet coffee.

First introduced to Thailand in 1992 by Swiss coffee entrepreneur W. E. Hueber, Boncafé has continuously expanded to the market place placement it enjoys these days as a completely integrated Thai coffee organization. Until finally not too long ago the Boncafé strength relied on its capacity to supply a full coffee package deal to the foods companies market – the quite newest in brewing technologies equipment from Switzerland and Italy a thorough technical right after income service and a vast array of gourmet coffee products.

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Now Boncafé is finishing its portfolio of coffee items – not only supplying ground coffee to retail shoppers but also Brazilian Freeze Dried Gold Prompt Coffee in a variety of convenient retail dimensions packaging.

Boncafé (Thailand) Common Supervisor Khun Maleerat Thanaprachoom stated “ I am delighted we have now the total assortment of gourmet coffee items and the brewing technological innovation to make sure shoppers enjoy every cup. Thai coffee drinkers have turn into quite informed of the satisfaction that can be had from a cup of coffee. Nonetheless in terms of international market acceptance, there is even now a prolonged way to go.”

“ I have seen figures that indicate Thai per capita usage of coffee is only 17 cups per yr in contrast to a hundred and fifty cups per year in the Philippines, 167 cups per year in Malaysia and an overwhelming 377 cups per yr in Japan. In global terms Thai coffee usage is a very low at an typical half-kilo per person per year compared to nations like Finland where the regular consumption level is an impressive 14-kilo’s per man or woman. So there is minor doubt that the growth likely for coffee usage is substantial. My expectation is that this progress will be most evident in at-residence consumption, coffee drinkers acquiring been released to good quality coffee in eating places and specialist coffee shops.”

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“It is the at-home buyer we are focusing on with Brazilian Freeze Dried Gold Prompt Coffee. The coffee is one hundred% pure Brazilian Arabica Coffee. Our ground coffee packs which we released to the retail marketplace in 1998 incorporate 100% Thai coffee beans – Arabica from plantations in Northern Thailand and Robusta from plantations in Southern Thailand. Thailand presently generates 50,000- 60,000 tons per yr of Robusta coffee beans, approximately 60% of which is exported. All the locally grown Arabica is processed locally.”

Khun Maleerat said “We have positioned the pricing of Boncafé Brazilian Freeze Dried Gold Immediate Coffee to be aggressive in supermarkets with substitute makes. Nevertheless, we feel that buyers will understand that Boncafé, becoming the only Thai coffee business offering a entirely integrated array of coffee goods and brewing technological innovation will be greatest positioned to respond to Thai consumer tastes”.

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Boncafé (Thailand) was registered in 1991 and today exports Thai coffee around the planet.

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For additionally information:

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    Khun Parnuma Tongkrabil

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    Milan Crosse Partners Ltd.

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    Tel: -2676-2570

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    Fax: -2676-2266

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    E-mail: mcpl@ksc.th.com

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